Brandon Murphy

What companies can learn from the Military.

Saw this recent post from David Meerman Scott on the Air Force's strategy for reaching 18 year olds via social media.  Furthermore, they have detailed rules of engagement for talking with influential people who are talking about them on the social web (see chart below).  In today's environment, it's not so easy to convince an 18 year old that the armed services is the best direction for their life.  So the Air Force has adapted out of necessity, and I know dozens of companies that need to as well.  With retailers and manufacturers seeking every sale they can get, it pays to have a formal, aggressive and strategic social media strategy.

 

UPDATE:  Aurthur Mitchell just made me aware of a great social networking sites created for the Mom's who have questions and concerns about what Navy like will be like for their kids.  Great site with more than 10K members.

http://www.navyformoms.com/

Best Social Media Map Yet

This beauty is both a great conceptual view of social media and an amazing menu of the tools available to brands for getting people talking.  In my view, marketing is all about creating relationships worth talking about.  This is a great tool to remind us of the many ways to socialize an idea, or of the many ways you can propagate it.  Thanks Overdrive.  Also, read a great post by Ari Herzog on other social media maps.

Tracking the Talk

This little guy will be your best friend.  Really easy and quick way to see all the recent chatter and user generated content about any topic, person or brand.