Market Brands The Way People Make Friends

Check out the article Nichiketa Choudhary wrote for brandchannel.com entitled "People Buy Brands Like They Make Friends." It hits squarely on our core philosophy for marketing brands here at 22squared. So in the name of that philosophy, I thought I'd share some of our work behind the idea of brand-customer friendships. I'll offer it up in two parts, kind of a science and art approach to it...

 

Science: Quantifying friendships and modeling potential changes in advocacy

 

Art: How brands can behave more like friends and get consumers to return the favor

For Seven ways to Build Advocacy and more, read on.