Another good article from Business Week that talks about mobile phone manufacturers making it possible to share apps, tools and games with whomever you want. Sharing is the new media for brands. Sharing can spread content, tools and even your products. We should be thinking of it as a "motivation medium." A powerful media that when sparked can be your biggest source of growth.
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June 05, 2009
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The Author
- The AuthorBrandon Murphy is Director of Brand Planning at 22squared. This is his personal blog where he shares thoughts and opinions that are solely his own. Reasons to Talk exists to share strategies and methods for creating customer advocates that will propagate brands and their ideals. He's a proud husband, father and avid runner.
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