Brandon Murphy

Talk Worthy Work - ARF Makes It Official?

Earlier this week, AdAge published some findings from the ARF that discussed the importance of advertising in sparking Word of Mouth.  The discuss the empirical findings that the most effective TV advertising (which is still a very effective medium in their view) are the ads that generate the most talk.  They go on to quote Ed Keller, author of the book The Influentials, saying that 22% of all WOM conversations about brands are sparked directly by advertising.

In a world where sharing is the new media, friendship is the new currency and advocacy is the new goal; the role of advertising will increasingly be to get people talking about your brand.  Preferably in a good way if they're your target, and a bad way if they're not (that's a whole other blog post.)

Couple of Good Brand Advocacy Presentations

I like these presentations.  They are probably the closest I've seen to how we're working at 22squared.

Brand Advocacy & Advertising

View more Microsoft Word documents from Paul Marsden.

Brand Advocacy: More Talk. More Action

View more OpenOffice presentations from Leo Rayman.

The new medium: Sharing

Another good article from Business Week that talks about mobile phone manufacturers making it possible to share apps, tools and games with whomever you want.  Sharing is the new media for brands.  Sharing can spread content, tools and even your products.  We should be thinking of it as a "motivation medium."  A powerful media that when sparked can be your biggest source of growth.

Dave and his BLANK

A new video by our clever creatives at 22squared, describing what we do and why we do it.  We create advocacy for Blanks...

For more information on how we do this, check out this slideshare and go to Dave's I heart BLANK facebook group to see the video.

With attention scarce, friendships the way in

Great Business Week article analyzing the growing economy of friendships and connections online.  Now, social networks and friendships are a source of learning and a medium for marketing brands.  When attention is hard to get, friends can be the way to get it.

Now, putting your consumer hat on, ever wonder how many friends is too many?  How many you can actually maintain a two-way dialogue with?  Here's a cool breakdown that rings really true.