Brandon Murphy

Driving Change

This is a great chart by Tim Brown at IDEO from his new book, Change by Design.  As marketing expands its bounds into anything that add value to a customers life, this reminded me that innovation should be a constant process.  This chart is a great way to frame up ideas that can create advocates for brands, and new revenue opportunities.  Also spurs a good audit.  Where have your ideas been focused?  Should they be expanded?  Where are the opportunities?

The Friendship Model

For several years, we've been working on a methodology, philosophy, mantra and mode of operand i for 22squared.  This is a deck I wrote as an orientation to the Friendship Model.  I'm sharing it because it's an intuitive way for brands to harness the power of advocacy to grow their business.  Obviously, comments welcome.

The Friendship Model

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TwitteRFP for Current

A fresh and refreshing way to submit an RFP.  And most of all appropriate, given the client's desire for an agency that lives and breathes social media.  Our (22squared's) submission is explained in the slideshare below.  The greatest thing, it was fast, fun and painless...unlike most new biz processes.  We made the "short list", so...onward.

Current TV Live Brainstorm Recap

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