Driving Change

This is a great chart by Tim Brown at IDEO from his new book, Change by Design.  As marketing expands its bounds into anything that add value to a customers life, this reminded me that innovation should be a constant process.  This chart is a great way to frame up ideas that can create advocates for brands, and new revenue opportunities.  Also spurs a good audit.  Where have your ideas been focused?  Should they be expanded?  Where are the opportunities?

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