Saw this recent post from David Meerman Scott on the Air Force's strategy for reaching 18 year olds via social media. Furthermore, they have detailed rules of engagement for talking with influential people who are talking about them on the social web (see chart below). In today's environment, it's not so easy to convince an 18 year old that the armed services is the best direction for their life. So the Air Force has adapted out of necessity, and I know dozens of companies that need to as well. With retailers and manufacturers seeking every sale they can get, it pays to have a formal, aggressive and strategic social media strategy.
UPDATE: Aurthur Mitchell just made me aware of a great social networking sites created for the Mom's who have questions and concerns about what Navy like will be like for their kids. Great site with more than 10K members.
Great post Brandon. Thanks for sharing!
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