A few days back I posted a Social Media Map by Ari Herzog at Overdrive. It's an awesome menu for anyone trying to spread an idea or a brand via social media. I "discovered" this slide share from a David Armano Tweet. Why did I do that? Well, this presentation explains it. It's a great psychoanalysis of what makes people participate in the social web. Ever get those questions from people who don't participate? They look at you kinda sideways and say things like, "why would anybody waste their time doing that?" Well, here's the answer. A combination of motivations, like people's desire not to miss out on opportunities, a desire to be recognized as important, and a desire to make meaningful connections with others. It gives a nice road map (slide 50) for understanding how to design a utility/application for engagement and social spread. The more brands understand this and act on it, the more talk and advocacy they will earn.
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December 23, 2008
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The Author
- The AuthorBrandon Murphy is Director of Brand Planning at 22squared. This is his personal blog where he shares thoughts and opinions that are solely his own. Reasons to Talk exists to share strategies and methods for creating customer advocates that will propagate brands and their ideals. He's a proud husband, father and avid runner.
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